for more information (916) 880-1644 or (970) 366-4256
Why should you be using HISTA data? View brief video [click here]

Demand Analysis

Give us your market area and rents - we'll do the calculations Demand Estimates and Capture Rates produced using the power of HISTA

Our demand analysis service is designed for those who need:
  • a snapshot of demand in their market area for site selection
  • to confirm demand for underwriting/allocation decisions
  • a complete demand and capture rate section for insertion into their market studies

We provide all calculations, supporting data, clear tables and a narrative spelling out all steps in an easy to follow format, based on the parameters and information you supply.

Our methodology for calculating demand is designed to include only those households with a reasonable likelihood of moving to a particular project. We strive to use only the households that can or would realistically live at a property so as not to over inflate demand.

  • We use only the household sizes that can fit in the proposed unit size
  • We calculate the households that fit within the income ranges for their specific household size.
  • We recommend using age groups that local market data indicates have the greatest potential to live at a the type of community planned.
  • We recognize the additional challenges of calculating demand from senior households and use only those with a reasonable propensity to move to a specific property.

For more information, contact:
Julia LaVigne Phone: 916-880-1644 or 970-366-4256